LiveLight is not your average home builder. They appreciate the ways different technological systems can come together to make for a more energy efficient home, and create better long-term value that is a better investment over their competition. However, they are not just going after the staunch, hardcore fans of sustainable practices. Rather they wish to educate the general public about the practicality and sensibility of their smart homes.
It was immediately obvious that none of the typical iconography associated with "green" companies would work for LiveLight. They are not about preaching to consumers. They want to help educate and create a smarter populous that understands the benefits of a smart home. So, no cliché leaves. No globes. No sun rays. No houses. Instead, their identity is focused on how their many different systems combine, weave, and merge together to make a greater (and more efficient) whole.
A pattern was created to allude to LiveLight's combined systems and used throughout their corporate stationery.
Rather than your typical neighborhood signage that lists the neighborhood name and completion date, the promotional signs encaourage passers-by into questioning their own (and all other) homes.
The Sprinter van is often the first exposure the public will have to any type of construction company. Therefore it had to be strikingly unique from their competitors.
LiveLight not only wanted their customers to be smart about buying homes. They also wanted their customers to be smart about owning homes. This Home Guide contains information on the inner workings of the house, everything from the solar water heating system, to the type of paint used on the walls.
And with all the hard work that LiveLight does, they needed a shirt to wipe their brow on during those hot and balmy summer months.
