Let's return to the 1950's. (Insert Wayne's World flashback intro, complete with hand motions and sound effects.) It's a simpler time-when a good ol' fashioned, American work ethic is the norm, and services are delivered with a gleaming smile. Pristine is a commercial cleaning service that wanted this sense of dedication to be reflected in their branding. The result: a mark that is a shining example of yesterday's values adapted to accommodate today's industrial needs. This solution really hit the spot. Well, it would have hit the spot, if Pristine hadn't already cleaned them all up.
To catch the spirit of the 1950s, old grocery items, car logos, and even glass prescription bottles served as inspiration. One consistency throughout many of those golden oldies of Americana was the use of a stamp-like seal. The seal became a symbol of Pristine's exquisite service.
One consistent element of Pristine's visual language is the pattern of what is now called "The Sparkle Swoosh." On the folder, the pattern is glossy to replicate to shine of a freshly cleaned surface.
Pristine's website is just like their service. Efficient, clean, and has some sharp looks.
View site: pristine-cleaning.com
Pristine wanted to draw attention with their Sprinter van, so it has a cool, slick blue surface that is stamped for approval.
Pristine's promo photos focus on their goal of making surfaces so clean that they literally shine.
The services flyer explains that Pristine doesn't only clean a space. They hope to enliven it with an energy that assists with making a better and more streamlined workplace.
