TuneSociety brings the democratic spirit of social networking websites into the world of music licensing. They inspire a community of young (and some old) musicians to write and upload music to the site and sell it for use in a variety of media. All for very reasonable prices. By unleashing the world of professional music to the masses, they endorse complete freedom, poetic license, and acceptance of musical genres you may not find elsewhere.
After some rigorous research into the heart of TuneSociety, the aspects of complete musical freedom became the focus. A flock of singing birds started to become the symbol of freedom, but then there was an epiphany. The musical selection wasn't even what was important about TuneSociety. Rather it was the possibilities of allowing musicians to create and distribute whatever they please. Therefore, an open cage became a metaphor for that free-loving and free-willing spirit.
Purchasing the rights to music can seem complex, so TuneSociety wanted to make it as easy as pie. Everything from the search pages to the artist profiles were stripped down to the bare essentials. Anything that could be simplified down to an icon was, and everything else was organized in a very functional manner, to allow for the easiest (and quickest) shopping experience possible.
View site: tunesociety.com
A set of custom iconography was developed, and simple music players were designed to allow instant access to playing, bookmarking, or purchasing any song.
The Best of CD is a sampling of the most downloaded songs of the year, handpicked by the TuneSociety staff. Consider this their greatest hits collection, minus the reunion tour.
A campaign of photographs was developed to emphasize the energetic, vibrant nature of TuneSociety, focusing on how any mood can be set by the right music, whether it is metal or jazz.
Rather than the typical corporate stationery, TuneSociety wanted something that showed a little edge. Even if that edge was a bird pooping on the business card.
